February 6, 2024
Post by Agency Immersive
Article Summary
A redesign should clarify the offer, improve performance, support content changes, and give the team better ways to learn from visitors.
A redesign is most valuable when it improves how the site sells, loads, publishes, and measures.
Visual polish matters, but the operating improvements matter more: clearer content models, faster pages, better conversion tracking, and easier publishing.
Define the redesign goals before layout work begins, then measure the new site against those goals after launch.
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